Trade Registration
California Wine and U.S. Consul General Holly Waegner-Monster invite you to take an exploratory trip to California Wine Country and discover the many vintners and wineries of the Golden State. Soak up the sunshine during this educational, immersive walk-around tasting event that showcases more than 400 wines from California. During the three hour experience, sample wines from many regions and appellations and meet with winery representatives to learn more about what makes their wines so special.
There’s never been a better time to Taste California!
Please note this is by invite only, registration is for trade only.
How the Trade Sessions Work:
The trade event opens at 2:00pm. The full tour of the Wine Experience will take three hours and the wineries are arranged alphabetically in the tasting room. You will be led to your starting region by our Golden State Tour Guide. Explore our regional feature booths showcasing unique wines that represent the best of the region. Plus, new this year, every winery has brought two showstopper wines for you to discover. With our advance planning tool you can mark all the must visit wineries for your travels and download your own personal itinerary.
Register Here:
Creating your Personalized Catalogue
Alphabetical Order
Wineries are arranged alphabetically in the tasting room. Every winery will be featuring two showstopper and new to market wines for your to discover. Plus explore our Wines on a Mission to fight Climate Change exhibit to learn how California Wineries are leading the charge.
Plan Your Tour
Once you are registered, you can use our site to plan your tasting by bookmarking a wine that you want to taste at the event. The wines will be automatically grouped showing your selections grouped by the winery at the event. You will be able to create your own personal tasting catalog. Every winery will have two showstopper wines for you to explore.
QR codes
Additionally, there will be QR codes at each winery table. When you scan the QR code, you will see the wines that you bookmarked along with details about the winery. You can add your tasting notes directly on your personal page.
Take notes
You can also take notes directly in the website, which can be downloaded after the event and exported to Excel or a PDF for future reference. You can also rate the wines with an easy 5 point star scale.